You may well not think much about your email messages’ bounce rates, however they could well essentially figure out how many people view your emails. Internet regulators (such as ISPs and anti-spam groups) set limits for bounces, spam issues and unsubscribe applications. In the event that anyone send out campaigns to non-active users and exceed these kinds of benchmarks, you will definitely make an appearance lower in inboxes and could possibly even have your account rejected by your ESP for email list verify
Protect your sender reputation score
All service providers that send email strategies are designated a sender reputation score. IT IS a bit like a credit score. If you send a lot of bounced or unwanted emails, this will leave a negative mark on your sender history. Also, just like credit history, once your reputation drops, it can be tricky to build it up again.
Save money and feel better campaign results
Verifying your list means that you’ll no longer send to dead email addresses. With these removed, your open and click-through rates will definitely give you more idea into your users’ actual interests. Plus, having fewer people on your list will help you save money and improve ROI.